Sparking soulful connections between consumers + brands
Soul Spark Strategy is a brand consultancy dedicated to solving complex business challenges while unlocking opportunities that build brand love.
I’m a passionate and creative brand builder with 20+ years of experience leveraging both art and science to solve complex business and marketing challenges. From big idea business strategy and full-funnel marketing campaigns to product innovation, I leverage consumer centric insight to craft communications that speak to the soul, sparking deeper connections between consumers and brands.
My approach is not a one-size fits all. I believe impactful + actionable brand strategy comes down to crafting + optimizing an approach to meet your unique set of needs. Core services include but not limited to the following:
Research + Insights From research design, focus group moderation, audience segmentation, competitive and category analysis, to diving deep into primary or secondary data analysis. Leveraging research and insight to get to the soul of the challenge and opportunity to overcome.
Positioning + Purpose Articulating the mission, purpose, and positioning that aligns your business and brand, and rallies employees, stakeholders and customers.
Product + Innovation Strategy Defining the white space to expand your offering that unlocks opportunities for growth of the business and customer love.
Brand + Messaging Architecture Developing an ownable blueprint that provides a concise yet cohesive narrative to align and empower teams to effectively communicate with consumers.
Creative + Campaign Strategy A thoughtful and inspiring creative brief provides a launchpad for storytelling that both meets business objectives and resonates with consumers. I specialize in helping to define the marketing opportunity, key message, and determining the creative “way in.”
Let’s find your brand’s soul spark. →
